Gloucestershire Campaign to Protect Rural England

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Vegetables do matter! Launch of 2018 Awards at successful new farm shop

Monday, 12 February 2018 08:54

From Vegetable Matters (left to right) Jayne Natrins, Sophie Hodgins, Diane Smith, Lisa Trinder, Michelle Aylott, Jeff Jones, Amanda and Peter Drinkwater. Far right Richard Lloyd from CPRE Gloucestershire From Vegetable Matters (left to right) Jayne Natrins, Sophie Hodgins, Diane Smith, Lisa Trinder, Michelle Aylott, Jeff Jones, Amanda and Peter Drinkwater. Far right Richard Lloyd from CPRE Gloucestershire Lucy Blyth

12 February 2018

CPRE Gloucestershire has launched its 2018 Rural Excellence Awards scheme at Vegetable Matters, the new North Cotswolds farm Shop in Ebrington.

Amanda and Peter Drinkwater, co-founders of Vegetable Matters, who received an award last year, explained “People seem really keen to re-engage with the idea of Field to Fork shops, as opposed to supermarkets, choosing produce themselves and asking us about how best to store and cook local veg”. Vegetable Matters has opened its doors to sell locally grown vegetables and fruit, over 90% of it coming from fields local to Ebrington.

CPRE Gloucestershire Rural Excellence Awards are in their eleventh year. The aim of the Awards is to encourage and recognise rural developments that show an outstanding contribution to the local environment and communities. “The countryside is under siege from poor development, and the rural landscapes and wildlife are threatened by urban sprawl. We celebrate good building practice, and the enhancement of the countryside by our Awards scheme.” says Richard Lloyd, Vice-Chair of CPRE Gloucestershire Branch.

“At a time when small Cotswold town high streets are losing local, affordable produce shops we believe Vegetable Matters is a showcase of the kind of rural development we want to support. The idea of Field to Fork has begun to resonate with a public who want to know where their food has come from and who want to support their local farmers and economy,” continues Richard. “We are here to promote and support local enterprises and employers like Vegetable Matters.” The shop is now employing 10 people.

2017 Award recipients reflect the wide variety of rural developments supported by CPRE. The other Award holders from last year were the Westonbirt Arboretum, Stoke Orchard Community Centre, Minchinhampton RFC Clubhouse, Kingswood Allotments, Horsley Play Project, Dursley Tree House, Little Pinnolds holiday cottage, Plusterwine and Alvington Saltmarsh Project, and the Ham Mill Lock restoration.

Last year saw CPRE’s largest portfolio of Award holders and it reflects the real diversity of projects supported, from the creation of a children’s play project to an internationally recognised tree-top walkway construction. All these projects show considered approaches, taking into account the sensitivity of local landscapes and environments. Nominations for 2018 are now welcome and forms can be found on the website here: Nomination Forms or can be requested from CPRE Gloucestershire on 01452 309783.

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